Paula Scarfone has 23 years of professional experience including public relations, media relations, marketing, advertising, writing, editing, and website design. Throughout her career, she has been a news media spokesperson; proactively pitched news stories and secured local, regional, national, and international media; and overseen marketing strategic planning.
Paula has been a marketing coordinator at Kimley-Horn since May 2017 when Oasis Design Group joined Kimley-Horn.
Prior to joining Kimley-Horn, Paula was director of marketing for 12 years at Oasis Design Group, a landscape architecture, master planning, and urban design firm in Baltimore, Maryland, that had nationwide projects and clients. She oversaw marketing, advertising, media relations, social media (Facebook and LinkedIn), website development and management, and human resources. She conducted business development, managed requests for proposals and award submissions, and proactively wrote and placed news stories. She was a member of the Society for Marketing Professional Services (SMPS), Maryland Chapter from 2012-2017 and was a mentor in its Mentor/Mentee Program from 2013-2014. She was a member of the Public Relations Society of America, Baltimore Chapter, from 1995-2013, and planning outreach committee member of the 22nd Annual PRSA Chesapeake Conference in 1999.
Prior to joining Oasis, she was media relations manager at Hood College in Frederick, Maryland, and a public relations manager at MicroProse Software, a former entertainment software company in Hunt Valley, Maryland, that was a publicly-traded company on the NASDAQ Stock Market.
She earned a master of science in environmental biology at Hood College in 2002. Her graduate Independent Research Project focused on macroinvertebrates as biological measurements of water quality and worked extensively with the Monocacy Basin Stream Monitoring Project at Hood College in Frederick, Maryland.
She earned a bachelor of science in journalism with a major in public relations and a minor in English and a bachelor of arts in liberal arts, both at West Virginia University in 1991.